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Hasbro Inks Agreement to Bring Licensed Apparel Collection to Steve & Barry€„¢s

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Hasbro Inc. announced that it has signed a licensing agreement that will launch an extensive apparel collection in Steve & Barry€„¢s stores nationwide in spring and fall 2007. The deal includes 12 well-known Hasbro properties, the largest line-up that HPG has granted to any single licensee in the apparel category to date. The deal includes a wide variety of iconic brands such as Mr. Potato Head, Tonka, My Little Pony, G.I. Joe, Ttansformers, Candyland, Scrabble, Monopoly and Dungeons & Dragons. The agreement will result in a range of Hasbro-inspired apparel being featured at Steve & Barry€„¢s, including T-shirts, hoodies, casual bottoms, sports hats and outerwear.

Full release: Business Wire

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