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Rogan Gregory for Target: A Preview

On May 18, Target will unveil American designer Rogan Gregory€™s first limited-edition women€™s fashion collection for its “GO. International” program. The 11th designer rogantarget.jpgselected for the honor, Gregory is known for his use of eco-friendly fabrics and for his efforts to foster sustainable employment in developing areas of the world. All cotton used in the €œRogan for Target€ collection is 100 percent certified organic. Now, to the collection, which Target describes as promoting €œa beach safari vibe€ and which The Budget Fashionista finds €œtotally utterly uninspiring€¦ yawn-inducing, let’s-take-a-nap-on-a-hammock, not-gonna- spend-my-$30s, boring.€ To decide for yourself, go to Target€™s image gallery. There are wide-leg and skinny pants (both are $40), with bikini tops featured under many of the jerseys instead of a bra. The dresses and skirts are short €” see the black halter dress ($40) — and very short, as in the leopard shift dress in black and white ($40). With so much leg exposed, we vote for the short jumper in black ($40), because the €œskirt€ is actually shorts. And for a shapely over-your-swimsuit look, there€™s a very feminine crocheted tunic in black ($35). Don€™t want long sleeves when you€™re wearing a bathing suit? A sportier look is the sleeveless hooded sweatshirt ($35) in white over the zebra print swimsuit in black and white ($30). Finally, check out Gregory€™s layered ensemble consisting of a T-shirt under a short-sleeve button-down shirt over shorts over leggings (pictured). It says, “Summer? What’s that?” Ranging in price from $15 to $45, the line includes staples such as loose tanks, wrap dresses and hoodies created from organic cotton, linen, bamboo and hemp. If you€™re curious about the designer€™s other pursuits, check out his line of furniture at Rogan Objects.

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