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Auto online brings sleek NYC chic to the rest of us
What do you think when you see the Web site name thisisauto.com? Something about cars, probably.
Nay, thisisauto.com is the online version of the trendy design-driven retail hot spot Auto in New York City’s Meatpacking district. Owners Roman Luba and Renata Bokalo, husband and wife, describe Auto as a mini department store. This place looks like the MOMA of department stores, full of modern and lovely design-driven items of all sorts: clothes, jewelry, baby gear, furniture, bedding, books, art and gifts. It’s the kind of store that makes you feel totally au courant when you set foot in it. So what can you snatch up in this online iteration of a brick-and-mortar design emporium? A quick cruise through their their “new” items category yields:
Too expensive? Check out all the sale items, such as: A royal blue hand-made Matta blouse, made of 100 percent boiled gauze wool, that was $203 and now is $101.50 (below left); a Rachel Nasvik shiny gold metallic purse that was $295 and now is $150 (below right); assorted trendy design books to leave out around the house and some precious Oeuf baby items, such as a striped jumper that was $87, now $43.50.
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